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Ron Burgundy Dodge Durango Ads a Massive Hit

A couple months ago, this blog covered the Chrysler's massive advertising campaign that saw the hiring of actor Will Ferrell to reprise his role as humorous television newscaster Ron Burgundy in a series of ads for the 2014 Dodge Durango. Despite the considerable risk of bringing on a sometimes-crude actor to play a role in a film that some people are unaware of, the advertising campaign has been a massive success so far.


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Fictional TV News Anchor Ron Burgundy (Will Ferrell) to Make Pitches for 2014 Dodge Durango

In a bold and innovative move, Chrysler has announced that Will Ferrell will reprise his role as television anchor Ron Burgundy from the movie “Anchorman” in a new set of television and print advertisements for the new 2014 Dodge Durango. Chrysler Group LLC has always been known for cutting-edge advertisements, such as its famous ads of Eminem in Detroit and the ones with Clint Eastwood talking about the restoration of America, so this announcement comes…

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