2014 Jeep® Cherokee Launches Innovative New Ad Campaign

The long-awaited release of the 2014 Jeep® Cherokee has everybody here at Courtesy Chrysler Jeep Dodge RAM brimming with excitement. Now that the revolutionary crossover SUV is in our new inventory, it is now the job of the ad executives at Jeep to convince buyers to check out the Cherokee. Since the Jeep Cherokee has been out of the market since 2001 and now sees a huge design, this is a daunting task, but we think that Jeep has done an excellent job in creating an effective ad campaign.

The ad campaign is entitled “Built Free” and rolls out this week on broadcast and digital cable networks, before eventually expanding into print and other digital media. The 60-second ad is set to Bob Dylan's cover of Blind Willie Johnson's “Motherless Children.” It implores viewers to reinvigorate the curiosity and adventurous spirit they had as children by driving a 2014 Jeep Cherokee.

The Jeep Cherokee sets itself apart from the Jeep Grand Cherokee Limited Lansing and Grand Rapids residents love by its more compact size and luxurious interior. Additionally, the Cherokee comes with a powerful V6 engine, spacious passenger quarters, and plenty of high-end technology options that have buyers raving. A couple of the higher-end trims include a safety option package that includes a forward collision warning system, a lane departure warning system, and blind-spot and rear cross-traffic alerts.

But back to the commercial: a narrator reads “You went where your eyes and ears took you. Little by little it changed... the horizons haven't gone anywhere.” Meanwhile, footage is shown of children playing outdoors near a Jeep Cherokee, which reflects the belief by Jeep that the Cherokee is designed to explore, like children. 

Categories: News, Jeep


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